---
title: Building a Brand in the 21st Century
description: From its origins as a way to identify cattle to defining who we are and the world we live in, we explore the evolution of branding.
image: https://www.morganjamesconsulting.co.uk/hubfs/Morgan_James_Theme/Brand-1.webp
---

[![MorganJames](https://www.morganjamesconsulting.co.uk/hs-fs/hubfs/Checklist%20Landing%20Page/Morgan%20James%20Master%20Logo%20file%20full%20colour%20(RGB)%20(1).jpg?width=1258&height=206&name=Morgan%20James%20Master%20Logo%20file%20full%20colour%20(RGB)%20(1).jpg "MorganJames")](https://www.morganjamesconsulting.co.uk/)

[![MorganJames-withoutBG](https://www.morganjamesconsulting.co.uk/hs-fs/hubfs/MorganJames-withoutBG.png?width=1186&height=206&name=MorganJames-withoutBG.png "MorganJames-withoutBG")](https://www.morganjamesconsulting.co.uk/)

- About 
    - [About us](https://www.morganjamesconsulting.co.uk/about)
    - [Our experts](https://www.morganjamesconsulting.co.uk/our-experts)
    - [Testimonials](https://www.morganjamesconsulting.co.uk/testimonials)
- [Programs](https://www.morganjamesconsulting.co.uk/leadership-programmes)
    - [Overview](https://www.morganjamesconsulting.co.uk/overview-introduction)
    - [Management training](https://www.morganjamesconsulting.co.uk/leadership-programmes/management-training-for-new-managers)
    - [Leadership training](https://www.morganjamesconsulting.co.uk/leadership-programmes/step-up-to-leadership-programme)
    - [Business growth group](https://www.morganjamesconsulting.co.uk/leadership-programmes/strategic-leadership-program)
    - [Executive coaching](https://www.morganjamesconsulting.co.uk/leadership-programmes/executive-coaching-programs)
- [Workshops](https://pages.morganjamesconsulting.co.uk/blog/tag/workshop)
- Resources 
    - [Webinars](https://www.morganjamesconsulting.co.uk/webinars)
    - [Blogs](https://pages.morganjamesconsulting.co.uk/blog/tag/inspiration)
    - [Contact us](https://www.morganjamesconsulting.co.uk/contact)

More results

[![Book a leadership consultation](https://no-cache.hubspot.com/cta/default/7689039/interactive-195811653013.png)](https://www.morganjamesconsulting.co.uk/hs/cta/wi/redirect?encryptedPayload=AVxigLLJnO8c3k%2FONt6%2FMjCcGvcDzdDPgqI9PdO31%2FRnigW%2BFeKm5UA2Vwtr2ba6iaRTFqqu7yYp9B%2BIwUVu%2FZuPvBaTGXlt5ASCZJBzZQItcqn8FNqxLs6ZzsuhhpeOHjWj1aHNP9PDNsjFr%2Bv8XD5cRt%2FafmruGFlCvgUpFtwo00OAJoVdpptTw%2Fi05iOUYUpsFTzt73k%2BKGyuBJcenrr6&webInteractiveContentId=195811653013&portalId=7689039)

[![Book a leadership consultation](https://no-cache.hubspot.com/cta/default/7689039/interactive-195811653013.png)](https://www.morganjamesconsulting.co.uk/hs/cta/wi/redirect?encryptedPayload=AVxigLLJnO8c3k%2FONt6%2FMjCcGvcDzdDPgqI9PdO31%2FRnigW%2BFeKm5UA2Vwtr2ba6iaRTFqqu7yYp9B%2BIwUVu%2FZuPvBaTGXlt5ASCZJBzZQItcqn8FNqxLs6ZzsuhhpeOHjWj1aHNP9PDNsjFr%2Bv8XD5cRt%2FafmruGFlCvgUpFtwo00OAJoVdpptTw%2Fi05iOUYUpsFTzt73k%2BKGyuBJcenrr6&webInteractiveContentId=195811653013&portalId=7689039)

[![Book a leadership consultation](https://no-cache.hubspot.com/cta/default/7689039/interactive-195811653013.png)](https://www.morganjamesconsulting.co.uk/hs/cta/wi/redirect?encryptedPayload=AVxigLLJnO8c3k%2FONt6%2FMjCcGvcDzdDPgqI9PdO31%2FRnigW%2BFeKm5UA2Vwtr2ba6iaRTFqqu7yYp9B%2BIwUVu%2FZuPvBaTGXlt5ASCZJBzZQItcqn8FNqxLs6ZzsuhhpeOHjWj1aHNP9PDNsjFr%2Bv8XD5cRt%2FafmruGFlCvgUpFtwo00OAJoVdpptTw%2Fi05iOUYUpsFTzt73k%2BKGyuBJcenrr6&webInteractiveContentId=195811653013&portalId=7689039)

- About
  
  
  
  
  
  
  
  
  
    - [About us](https://www.morganjamesconsulting.co.uk/about)
    - [Our experts](https://www.morganjamesconsulting.co.uk/our-experts)
    - [Testimonials](https://www.morganjamesconsulting.co.uk/testimonials)
- [Programs](https://www.morganjamesconsulting.co.uk/leadership-programmes)
  
  
  
  
  
  
  
  
  
    - [Overview](https://www.morganjamesconsulting.co.uk/overview-introduction)
    - [Management training](https://www.morganjamesconsulting.co.uk/leadership-programmes/management-training-for-new-managers)
    - [Leadership training](https://www.morganjamesconsulting.co.uk/leadership-programmes/step-up-to-leadership-programme)
    - [Business growth group](https://www.morganjamesconsulting.co.uk/leadership-programmes/strategic-leadership-program)
    - [Executive coaching](https://www.morganjamesconsulting.co.uk/leadership-programmes/executive-coaching-programs)
- [Workshops](https://pages.morganjamesconsulting.co.uk/blog/tag/workshop)
- Resources
  
  
  
  
  
  
  
  
  
    - [Webinars](https://www.morganjamesconsulting.co.uk/webinars)
    - [Blogs](https://pages.morganjamesconsulting.co.uk/blog/tag/inspiration)
    - [Contact us](https://www.morganjamesconsulting.co.uk/contact)

[![Book a leadership consultation](https://no-cache.hubspot.com/cta/default/7689039/interactive-195811653013.png)](https://www.morganjamesconsulting.co.uk/hs/cta/wi/redirect?encryptedPayload=AVxigLLJnO8c3k%2FONt6%2FMjCcGvcDzdDPgqI9PdO31%2FRnigW%2BFeKm5UA2Vwtr2ba6iaRTFqqu7yYp9B%2BIwUVu%2FZuPvBaTGXlt5ASCZJBzZQItcqn8FNqxLs6ZzsuhhpeOHjWj1aHNP9PDNsjFr%2Bv8XD5cRt%2FafmruGFlCvgUpFtwo00OAJoVdpptTw%2Fi05iOUYUpsFTzt73k%2BKGyuBJcenrr6&webInteractiveContentId=195811653013&portalId=7689039)

![MorganJames-withoutBG](https://www.morganjamesconsulting.co.uk/hs-fs/hubfs/MorganJames-withoutBG.png?width=800&height=139&name=MorganJames-withoutBG.png)

[+44 (0)1606 883383](tel:%20#01606%20883383)

[admin@morganjamesconsulting.co.uk](mailto:admin@morganjamesconsulting.co.uk)

 Morgan James Consulting, The Orchard, Grange Lane, Whitegate, Cheshire, CW8 2BQ, UK

All Topics

[All Topics](https://www.morganjamesconsulting.co.uk/blog)[Inspiration](https://www.morganjamesconsulting.co.uk/blog/tag/inspiration)[Workshop](https://www.morganjamesconsulting.co.uk/blog/tag/workshop)[Uncategorized](https://www.morganjamesconsulting.co.uk/blog/tag/uncategorized)[Holistic Leadership](https://www.morganjamesconsulting.co.uk/blog/tag/holistic-leadership)[Business](https://www.morganjamesconsulting.co.uk/blog/tag/business)[Leadership Training](https://www.morganjamesconsulting.co.uk/blog/tag/leadership-training)[Company Mergers](https://www.morganjamesconsulting.co.uk/blog/tag/company-mergers)[Introvert Leadership](https://www.morganjamesconsulting.co.uk/blog/tag/introvert-leadership)[Value Building Behaviours](https://www.morganjamesconsulting.co.uk/blog/tag/value-building-behaviours)

# Brand in the 21st Century

By [**Lily Newman**](https://www.morganjamesconsulting.co.uk/blog/author/lilynewman) on Mar 29, 2023

![brand-in-the-21st-century](https://www.morganjamesconsulting.co.uk/hubfs/Morgan_James_Theme/Brand-1.webp)

From its origins as a way to identify cattle to defining who we are and the world we live in, in this video we explore the evolution of branding and what it means today.

Topics: [Inspiration](https://www.morganjamesconsulting.co.uk/blog/tag/inspiration)

- Recent
- Topics
- Archive

Recent

Topics

- [Inspiration (71)](https://www.morganjamesconsulting.co.uk/blog/tag/inspiration)
- [Workshop (11)](https://www.morganjamesconsulting.co.uk/blog/tag/workshop)
- [Uncategorized (8)](https://www.morganjamesconsulting.co.uk/blog/tag/uncategorized)
- [Holistic Leadership (5)](https://www.morganjamesconsulting.co.uk/blog/tag/holistic-leadership)
- [Business (3)](https://www.morganjamesconsulting.co.uk/blog/tag/business)
- [Leadership Training (3)](https://www.morganjamesconsulting.co.uk/blog/tag/leadership-training)
- [Company Mergers (1)](https://www.morganjamesconsulting.co.uk/blog/tag/company-mergers)
- [Introvert Leadership (1)](https://www.morganjamesconsulting.co.uk/blog/tag/introvert-leadership)
- [Value Building Behaviours (1)](https://www.morganjamesconsulting.co.uk/blog/tag/value-building-behaviours)

See all

Archive

- [June 2026 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2026/06)
- [May 2026 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2026/05)
- [April 2026 (2)](https://www.morganjamesconsulting.co.uk/blog/archive/2026/04)
- [March 2026 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2026/03)
- [February 2026 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2026/02)
- [January 2026 (2)](https://www.morganjamesconsulting.co.uk/blog/archive/2026/01)
- [December 2025 (2)](https://www.morganjamesconsulting.co.uk/blog/archive/2025/12)
- [November 2025 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2025/11)
- [October 2025 (3)](https://www.morganjamesconsulting.co.uk/blog/archive/2025/10)
- [September 2025 (13)](https://www.morganjamesconsulting.co.uk/blog/archive/2025/09)
- [August 2025 (2)](https://www.morganjamesconsulting.co.uk/blog/archive/2025/08)
- [July 2025 (2)](https://www.morganjamesconsulting.co.uk/blog/archive/2025/07)
- [June 2025 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2025/06)
- [May 2025 (2)](https://www.morganjamesconsulting.co.uk/blog/archive/2025/05)
- [April 2025 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2025/04)
- [February 2025 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2025/02)
- [January 2025 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2025/01)
- [December 2024 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2024/12)
- [November 2024 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2024/11)
- [August 2024 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2024/08)
- [July 2024 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2024/07)
- [May 2024 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2024/05)
- [February 2024 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2024/02)
- [March 2023 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2023/03)
- [December 2022 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2022/12)
- [October 2022 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2022/10)
- [April 2022 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2022/04)
- [December 2021 (2)](https://www.morganjamesconsulting.co.uk/blog/archive/2021/12)
- [November 2021 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2021/11)
- [October 2021 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2021/10)
- [August 2021 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2021/08)
- [March 2021 (2)](https://www.morganjamesconsulting.co.uk/blog/archive/2021/03)
- [February 2021 (5)](https://www.morganjamesconsulting.co.uk/blog/archive/2021/02)
- [January 2021 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2021/01)
- [December 2020 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2020/12)
- [November 2020 (2)](https://www.morganjamesconsulting.co.uk/blog/archive/2020/11)
- [October 2020 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2020/10)
- [September 2020 (10)](https://www.morganjamesconsulting.co.uk/blog/archive/2020/09)
- [August 2020 (3)](https://www.morganjamesconsulting.co.uk/blog/archive/2020/08)
- [July 2020 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2020/07)
- [June 2020 (4)](https://www.morganjamesconsulting.co.uk/blog/archive/2020/06)
- [May 2020 (2)](https://www.morganjamesconsulting.co.uk/blog/archive/2020/05)
- [January 2020 (1)](https://www.morganjamesconsulting.co.uk/blog/archive/2020/01)
- [December 2019 (3)](https://www.morganjamesconsulting.co.uk/blog/archive/2019/12)

See all

### Subscribe by email

Share this

[Share on X](https://x.com/intent/post?url=https://www.morganjamesconsulting.co.uk/blog/brand-in-the-21st-century&text=Building+a+Brand+in+the+21st+Century) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.morganjamesconsulting.co.uk/blog/brand-in-the-21st-century&t=Building+a+Brand+in+the+21st+Century) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.morganjamesconsulting.co.uk/blog/brand-in-the-21st-century&t=Building+a+Brand+in+the+21st+Century)

Previous story

[← 20 lessons from 20 years in business](https://www.morganjamesconsulting.co.uk/blog/20-lessons-from-20-years-in-business)

<https://www.morganjamesconsulting.co.uk/blog>

Next story

[Empowering manufacturing leaders with the skills to revolutionise their businesses →](https://www.morganjamesconsulting.co.uk/blog/empowering-manufacturing-leaders-with-the-skills-to-revolutionise-their-businesses)

## You May Also Like

These Related Stories

[The 3 Agendas of Leadership – Crafting Stronger Teams, Creating Better Businesses](https://www.morganjamesconsulting.co.uk/blog/the-3-agendas-of-leadership)

![the-3-agendas-of-leadership](https://www.morganjamesconsulting.co.uk/hubfs/Morgan_James_Theme/Group-discussion-1536x1024.webp)

[Workshop](https://www.morganjamesconsulting.co.uk/blog/tag/workshop)

### The 3 Agendas of Leadership – Crafting Stronger Teams, Creating Better Businesses

Overview One of the biggest challenges that business leaders need to overcome is understanding how to engage, align and …

Sep 22, 2025 2 min read

[Catalyst – Leadership for the 21st Century](https://www.morganjamesconsulting.co.uk/blog/catalyst-leadership-for-the-21st-century)

![catalyst-leadership-for-the-21st-century](https://www.morganjamesconsulting.co.uk/hubfs/Morgan_James_Theme/Catalyst-%E2%80%93-Leadership-for-the-21.webp)

[Inspiration](https://www.morganjamesconsulting.co.uk/blog/tag/inspiration)

### Catalyst – Leadership for the 21st Century

News Update from Morgan James Consulting The One Consistent that Will Get Us Through the Challenges of These Extraordina …

Jun 12, 2020 2 min read

[When Systems Fail, Service Matters Most](https://www.morganjamesconsulting.co.uk/blog/when-systems-fail-service-matters-most)

![](https://www.morganjamesconsulting.co.uk/hubfs/pexels-borja-lopez-3912838.jpg)

[Inspiration](https://www.morganjamesconsulting.co.uk/blog/tag/inspiration)

### When Systems Fail, Service Matters Most

In April 2026, easyJet faced a high-profile disruption that quickly became a national story. A flight from Milan Linate …

Apr 29, 2026 4 min read

### No Comments Yet

Let us know what you think

[![MorganJames-withoutBG](https://www.morganjamesconsulting.co.uk/hs-fs/hubfs/MorganJames-withoutBG.png?width=800&height=139&name=MorganJames-withoutBG.png)](https://www.morganjamesconsulting.co.uk/)

The Orchard, Grange Lane, Whitegate, Cheshire, CW8 2BQ

[+44 (0)1606 88338](tel:%20#01606%2088338)

  [admin@morganjamesconsulting.co.uk](mailto:admin@morganjamesconsulting.co.uk)

VAT no: 104 678 809

Company no: 09815128

 About

- [About Us](https://www.morganjamesconsulting.co.uk/about)
- [Our experts](https://www.morganjamesconsulting.co.uk/our-experts)
- [Testimonials](https://www.morganjamesconsulting.co.uk/testimonials)
- [Workshops](https://pages.morganjamesconsulting.co.uk/blog/tag/workshop)

 Programs

- [Overview](https://www.morganjamesconsulting.co.uk/overview-introduction)
- [Management training](https://www.morganjamesconsulting.co.uk/leadership-programmes/management-training-for-new-managers)
- [Leadership training](https://www.morganjamesconsulting.co.uk/leadership-programmes/step-up-to-leadership-programme)
- [Business growth groups](https://www.morganjamesconsulting.co.uk/leadership-programmes/strategic-leadership-program)
- [Executive coaching](https://www.morganjamesconsulting.co.uk/leadership-programmes/executive-coaching-programs)

 Resources

- [Blogs](https://www.morganjamesconsulting.co.uk/blog)
- [Book a consultation](https://www.morganjamesconsulting.co.uk/book-a-consultation)
- [Step into management quiz](https://www.morganjamesconsulting.co.uk/step-into-management-landing-page-quiz)

 Copyright © Morgan James 2026. Designed and Developed by [JDR Group.](https://www.jdrgroup.co.uk)

- [Terms](https://www.morganjamesconsulting.co.uk/terms-conditions)
- [Privacy](https://www.morganjamesconsulting.co.uk/privacy-policy)
- [Cookie](https://www.morganjamesconsulting.co.uk/cookie-policy)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Lily Newman",
    "url" : "https://www.morganjamesconsulting.co.uk/blog/author/lilynewman"
  },
  "dateModified" : "2025-12-22T06:02:40.475Z",
  "datePublished" : "2023-03-29T16:00:00.000Z",
  "headline" : "Building a Brand in the 21st Century",
  "image" : [ "https://www.morganjamesconsulting.co.uk/hubfs/Morgan_James_Theme/Brand-1.webp" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.morganjamesconsulting.co.uk/blog/brand-in-the-21st-century",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.morganjamesconsulting.co.uk/hubfs/Morgan-James-Master-Logo-file-white-Morgan-RGB.png"
    }
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "LocalBusiness",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "UK",
    "addressLocality" : "Cheshire",
    "postalCode" : "CW8 2BQ",
    "streetAddress" : "The Orchard, Grange Lane, Whitegate"
  },
  "alternateName" : "Morgan James Consulting",
  "contactPoint" : {
    "@type" : "ContactPoint",
    "areaServed" : "GB",
    "availableLanguage" : "en",
    "contactType" : "customer service",
    "telephone" : "01606 883383"
  },
  "geo" : {
    "@type" : "GeoCoordinates",
    "latitude" : 53.2276,
    "longitude" : -2.6104
  },
  "image" : "https://www.morganjamesconsulting.co.uk/wp-content/uploads/2020/05/Kate-Hannah-Rob-lovely-pic-scaled.jpg",
  "logo" : "https://www.morganjamesconsulting.co.uk/wp-content/uploads/2022/01/Morgan-James-Master-Logo-file-white-Morgan-RGB-Smaller.png",
  "name" : "Morgan James Consulting",
  "openingHours" : [ "Mo-Fr 09:00-17:30", "Sa Closed", "Su Closed" ],
  "priceRange" : "£",
  "sameAs" : [ "https://www.facebook.com/MorganJamesConsulting/", "https://x.com/TuesdayClubGirl", "https://www.linkedin.com/company/morgan-james-consulting/" ],
  "telephone" : "01606 883383",
  "url" : "https://www.morganjamesconsulting.co.uk/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "WebPage",
  "description" : "From its origins as a way to identify cattle to defining who we are and the world we live in, we explore the evolution of branding.",
  "inLanguage" : "en-GB",
  "name" : "Building a Brand in the 21st Century",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.morganjamesconsulting.co.uk/hs-fs/hubfs/Morgan_James_Theme/Morgan-James-Master-Logo-file-white-Morgan-RGB.webp"
    },
    "name" : "Morgan James Consulting",
    "url" : "https://www.morganjamesconsulting.co.uk/"
  },
  "url" : "https://www.morganjamesconsulting.co.uk/blog/brand-in-the-21st-century"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BreadcrumbList",
  "itemListElement" : [ {
    "@type" : "ListItem",
    "item" : "https://www.morganjamesconsulting.co.uk/",
    "name" : "Home",
    "position" : 1
  }, {
    "@type" : "ListItem",
    "item" : "https://www.morganjamesconsulting.co.uk/blog/brand-in-the-21st-century",
    "name" : "Brand in the 21st Century",
    "position" : 2
  } ]
}
```