--- title: Creating Mission, Vision & Values | Morgan James Consulting description: Confused about the difference between your mission and your vision? Want to build a values led business but aren’t quite sure how to get your values off the poster on the wall and into the behaviours of your people? image: https://www.morganjamesconsulting.co.uk/hubfs/Morgan_James_Theme/Nick-and-Tez-1536x1179.webp --- [![MorganJames](https://www.morganjamesconsulting.co.uk/hs-fs/hubfs/Checklist%20Landing%20Page/Morgan%20James%20Master%20Logo%20file%20full%20colour%20(RGB)%20(1).jpg?width=1258&height=206&name=Morgan%20James%20Master%20Logo%20file%20full%20colour%20(RGB)%20(1).jpg "MorganJames")](https://www.morganjamesconsulting.co.uk/) [![MorganJames-withoutBG](https://www.morganjamesconsulting.co.uk/hs-fs/hubfs/MorganJames-withoutBG.png?width=1186&height=206&name=MorganJames-withoutBG.png "MorganJames-withoutBG")](https://www.morganjamesconsulting.co.uk/) - About - [About us](https://www.morganjamesconsulting.co.uk/about) - [Our experts](https://www.morganjamesconsulting.co.uk/our-experts) - [Testimonials](https://www.morganjamesconsulting.co.uk/testimonials) - 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[Contact us](https://www.morganjamesconsulting.co.uk/contact) [![Book a leadership consultation](https://no-cache.hubspot.com/cta/default/7689039/interactive-195811653013.png)](https://www.morganjamesconsulting.co.uk/hs/cta/wi/redirect?encryptedPayload=AVxigLLNg5P2WdgLM3MlIMs5w5Jdwgji8PXmdG9AMhiMYCjhqa%2FuOToHblv3OHXRWcm8BZU3bLK%2BAIiQXuw%2FAcdtSqqCfE%2FjLxP8fpcg9wCB5wVbZ7rAE6HE%2BFUH07VItnQlTG7VcFOPrHZUzGl4%2FUvI6fE9IgyC9HMPARCdDsKVLnU8%2B9vpnCJ93QdpETjMEhW2ZcaRX4%2BORBmuNRGex4bb&webInteractiveContentId=195811653013&portalId=7689039) ![MorganJames-withoutBG](https://www.morganjamesconsulting.co.uk/hs-fs/hubfs/MorganJames-withoutBG.png?width=800&height=139&name=MorganJames-withoutBG.png) [+44 (0)1606 883383](tel:%20#01606%20883383) [admin@morganjamesconsulting.co.uk](mailto:admin@morganjamesconsulting.co.uk) Morgan James Consulting, The Orchard, Grange Lane, Whitegate, Cheshire, CW8 2BQ, UK All Topics [All Topics](https://www.morganjamesconsulting.co.uk/blog)[Inspiration](https://www.morganjamesconsulting.co.uk/blog/tag/inspiration)[Workshop](https://www.morganjamesconsulting.co.uk/blog/tag/workshop)[Uncategorized](https://www.morganjamesconsulting.co.uk/blog/tag/uncategorized)[Holistic Leadership](https://www.morganjamesconsulting.co.uk/blog/tag/holistic-leadership)[Business](https://www.morganjamesconsulting.co.uk/blog/tag/business)[Leadership Training](https://www.morganjamesconsulting.co.uk/blog/tag/leadership-training)[Company Mergers](https://www.morganjamesconsulting.co.uk/blog/tag/company-mergers)[Introvert Leadership](https://www.morganjamesconsulting.co.uk/blog/tag/introvert-leadership)[Value Building Behaviours](https://www.morganjamesconsulting.co.uk/blog/tag/value-building-behaviours) # Mission, Vision, Values: Creating Your Roadmap to Success By [**Lily Newman**](https://www.morganjamesconsulting.co.uk/blog/author/lilynewman) on Sep 22, 2025 ![mission-vision-and-values-creating-your-roadmap-for-success](https://www.morganjamesconsulting.co.uk/hubfs/Morgan_James_Theme/Nick-and-Tez-1536x1179.webp) ### Overview **Do you have: ** A strong idea of what you’d like your people to achieve today? (your company’s mission or purpose) • A broad idea of where you’d like to take them tomorrow? (your vision of future success) • A vague idea of the behaviours you’d like to underpin your company’s culture and drive your people’s performance?  (your values). Or maybe your organisation has all of the above in great detail but you’re not sure how to get your mission, vision and values off the poster on the wall and into the behaviours and intentions of your people and make them ‘live’? The **‘Mission, Vision, Values – Creating Your Roadmap for Success’** workshop is designed specifically for leadership teams who wish to define or update their organisation’s foundation statements and seek to engage their staff in the delivery of clear and unambiguous vision, whilst driving a positive, values led culture. Curriculum Facilitator Testimonials **What will you learn?** This workshop is designed to help you to develop or refine your mission, vision and values statements to ensure that they are: - Emotionally compelling, behaviourally directive and strategically clear - Used to underpin your company’s intended identity - Providing the foundations for your desired culture - Helping to align and engage your staff in the delivery of your growth or performance intentions *“If your company doesn’t have a clear goal, you’ll never get there.”* ![Lily-Newman-248x300](https://www.morganjamesconsulting.co.uk/hs-fs/hubfs/Morgan_James_Theme/Lily-Newman-248x300.webp?width=150&height=181&name=Lily-Newman-248x300.webp) **Lily Newman** Lily is passionate about people and loves to, “help them to tear up their life limiting scripts and overcome the blocks that stop them from achieving”.  An ex-BBC Journalist with a 1st Class Honours degree in Communications (majoring in psychology and corporate communication), she is an accomplished behavioural strategist, leadership coach, and motivational speaker.   ### Course Features #### Lectures 1 Lectures #### Quizzes 0 Quizzes #### Duration 8 hours Duration #### Skill level All levels Skill level #### Language English Language #### Students 273 Students #### Assessments Yes Assessments ## How to book: For more information, and to book onto this workshop, please email [admin@morganjamesconsulting.co.uk](mailto:admin@morganjamesconsulting.co.uk) Topics: [Workshop](https://www.morganjamesconsulting.co.uk/blog/tag/workshop) - 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