Mission, Vision, Values at Morgan James Consulting

Too many organisations invest time and money on brand consultants who carefully craft mission statements and vision boards, only for them to gather dust in a drawer. Their people can recite empty words, but they don’t shape daily behaviour. The result is values that look impressive but never influence how the business truly operates.

At Morgan James, we believe your mission, vision, and values are more than statements. They are the foundation of culture, the guide for decisions, and the compass for how people work together. When they are lived (not just remembered) they become your organisation’s strongest competitive advantage.

Our mission, vision, and values

Our mission is simple: to help leaders to create cultures that people want to belong to. After working with over 2,500 organisations worldwide, we know that success isn’t about having polished values on a website. It’s about creating workplaces where mission inspires action, vision provides direction, and values naturally shape the culture and behaviours of your people.

Our vision is a world where work feels like purpose. Where people don’t just clock in but contribute to something meaningful. Where company values are not compliance rules but commitments that energise and inspire.

Our values are more than words. They guide every conversation and every programme we design, helping you and your people to:

Find your purpose

when you know your ‘why,’ decisions become clearer and motivation becomes sustainable.

Live authentically

lead as yourself, not as who you think you should be. Authenticity builds trust and psychological safety.

Celebrate difference

diversity fuels creativity and engagement. When difference is valued, ordinary teams become extraordinary.

Stay curious

curiosity drives growth, continuous improvement, and breakthrough insights.

Be (and find) the fun

joy is contagious. Work can be serious without being joyless, and lightness often unlocks the best results.

Many organisations approach mission, vision, and values backwards. They prioritise what sounds impressive over what feels authentic. We take a different path.

Our process starts with diagnosis, not decoration. We seek to understand your current culture, your people’s motivations, and the gap between your intentions and reality. From there, we work with you to articulate authentic statements that inspire action, not cynicism. And most importantly, we help you embed them, so they show up in daily behaviours, decisions, and conversations.

When we worked with Nu Instruments, they faced a culture defined by “very little carrot and quite a lot of stick.” Their managing director knew how to deliver metrics but struggled to create the kind of culture that made people want to stay.

Through our Mission, Vision, Values workshop, we helped them uncover what truly mattered to their people and embed those principles into everyday practice. Less than two years later, they had achieved 100% staff retention, transformed their culture, and become the “poster child” of their £8 billion parent company.

Their statements didn’t just decorate the wall, they reshaped the way the business worked.

Our one-day intensive workshop helps companies to clarify their reason for being and define the kind of culture that they would like to build. It’s not about abstract conversations that lead to generic statements. It’s about creating mission, vision, and values that are emotionally compelling, behaviourally clear, and culturally authentic.

The workshop is just the beginning. We provide you with the foundations of an action plan to keep your values alive — through embedding workshops, leadership practices, and ongoing support.

When values are lived, decision-making becomes clearer, collaboration improves naturally, and performance standards rise. Most importantly, people feel part of something meaningful.

Ready to make your values live?

The organisations that thrive in the future won’t be those with the cleverest strategies or the latest technology. They’ll be those whose people are aligned behind their mission, inspired by their vision, and committed to their values.

If your mission, vision, and values feel more like wall art than lived reality, let’s change that. Call us on 01606 883 383 or get in touch here.

Because when people can’t help but live your values, culture transforms from the inside out.

Is your team ready for management?

This quiz is designed for business leaders who want to identify management potential early, avoid costly mistakes, and ensure the right people are prepared to step into leadership roles with confidence.

By taking this quiz, you’ll:

Spot hidden leadership talent within your team.

Identify gaps in management readiness before they become problems.

Understand strengths and weaknesses in people stepping into new roles.

Benchmark your team’s potential against leadership best practices.

Get tailored recommendations on next steps for developing confident, capable managers.

Take just 5 minutes and gain clarity on whether your people are truly ready to manage and how to support them if they’re not.

Performance

Capability

Strategy

350+

Years collective experience developing leaders across the UK.

5000+

Highly effective leaders created through tailored programmes.

92%

Of participants report improved team performance within 6 months.

80%

Repeat engagement rate, proving long-term client trust.

Trusted by leaders like you

"Lily Newman is phenomenal. The Exceptional NED programme that she has developed and delivers for Leeds University Business School is the gold standard training for supercharging board leaders. Lily’s highly-interactive training challenges all participants to grow. Developing leadership strength doesn’t get better than this."

Peter Satchell

Consultant and Non-Exec Director

“The Leadership course has had a profound impact on my professional growth. It has given me the confidence to lead with clarity, voice my ideas effectively, and support others in doing the same. Above all, it’s taught me that leadership is as much about listening and empowering as it is about decision making.”

Sarah Willis

HR Business Partner, INX Europe

“Following the completion of the brilliant GS10KSB Programme which Lily delivered the leadership elements of a handful of business owners wanted to continue our development and hold ourselves accountable to ensure we delivered the plans we’d put in place.”