Unlocking Creativity and Building a Successful Sales and Marketing Strategy
Ignite your creative brain and breakdown any self-imposed barriers that are stopping you from being more successful in your approach to sales and marketing. This fun and challenging full day workshop will take you out of your comfort zone. The morning session will draw on the agile skills of improvisation to help you to develop a more innovative approach to marketing your products or services.
In the afternoon we will apply this learning to help you to build a successful ‘sales symphony’, ensuring that you talk to your target markets in a meaningful way and create raving fans of your products and services. A ‘cookie-cut’ strategy won’t fit and work for every company so we’ll be looking at how to create a personalised plan that will help you achieve all your sales and marketing goals.
Drawing on the lessons of stand-up comedy, improvisation and the real-world marketing experience of Mark Vigil (your workshop facilitator), this highly interactive day is guaranteed to stimulate your creative thinking and help you develop a marketing strategy that will stand out from the crowd!
Learning Objectives Include:
- Big Thinking! “Funny Business”
What improvised comedy can teach us about creativity in business.
Using creative thinking to break through your self-limiting ways of thinking and behaving.
Understand the importance of change to drive growth and performance in yourself and others.
- Writing a ‘Sales Symphony’
Examining real-world examples of ‘the marketing orchestra’ in action combined with practical activities to create a sales symphony.
Who are your customers? Understand the mindset’s of those that you want to speak to and what they really want to hear.
Create your melody – what sales and marketing messages will appeal to your customers?
Choose your instruments – which sales and marketing channels are best for you?
- Bringing your sales symphony to life in the real world, in terms of creating actual marketing campaigns, sales approaches and sales conversations that have the ability to and convert enquiries into real sales.
Graduating from Oxford with a degree in Philosophy, Politics and Economics, Mark Vigil has been a professional marketer for over 11 years working in both agency and client-side roles. Mark founded Big Sound Marketing in 2014 and has built the business’s reputation exponentially. Now operating out of offices in Leicester, Oxford and Dublin, his reputation for creative excellence has enabled him to build clients and raving fans from across the globe. He joined the Morgan James Consulting team in 2017 after meeting Lily, whilst she was delivering the leadership elements of the Goldman Sachs 10,000 Small Businesses Programme.