The Power of Story and the Art of Persuasion

Many events in world history have turned on the ability to communicate powerfully, not least the great speeches that are still known and quoted. Great communicators and speakers (and in modern times, great presenters) are not just subject matter experts; they are influencers; they are educators, and they inspire insight and action. Beware then, if you underestimate the power of communication! Evidence from research that tells us that we have just 7 seconds to make a good impression in interviews, presentations, meetings and indeed, every situation when we find ourselves in front of a new audience. Like it or not, we judge people – and fast. The Journal of Neuroscience even tells us that the amygdala (the part of our brain that is responsible for our social and emotional behaviours) takes just 30 milliseconds to ascertain whether someone is trustworthy or not! If you want to become a dynamic and influential communicator, join us for a highly interactive and thought-provoking 2-day programme, where we will help you to develop what it takes to communicate with status and authority and develop your confidence and gravitas in the art of persuasion and effective storytelling. Outcomes Whether you have to make a speech, manage meetings or present your final year project to an Assessment panel, this programme will challenge everything you think you know about communicating with an audience and will ensure that your personal interactions are memorable, for all of the right reasons! “Seek connection not attention. It last longer.” Wesam Fawzi